Coffee and the Kissa: An interview with Hattori-san

Hattori-san Checking the beans

The roaster is a beautiful piece of machinery. There’s a polish and a slickness to the wheel that only comes with age and regular use. It’s modern, but in an older sense of the word. The equipment looks industrial, not like something from a lab. It produces steadily, earnestly and does so guided by human hands. It may lack precision by modern standards but there’s a beauty in the variance it produces. It won’t produce a hundred varieties. There is no gente, or limited edition, as we say in English, available. It’s all the product of ageing pulleys and cogs, ember glowing forcefully from a singed window pane and the discordant clang of steel on steel as a rush of freshly roasted beans descend into the trough below. The aroma is incredible. If a couple more parts break and can’t be cobbled back together, that’ll be the end of it. They don’t make machines like this anymore; more antique than artisan.

the fuji-co roaster

Coffee is not the word people reach for when you mention Japan. If you read certain magazines you’ll be aware that artisanal coffee in Japan has taken off in a big way. If you read business news you may know that in the last eighteen years alone Starbucks Coffee Japan has opened 1034 stores nationwide. Tully’s, in name at least, has 555 stores nationwide.

For most young Japanese that’s what coffee is to them. It’s western, it’s typical, it’s frothy and gente and an everyday place. Nobody takes lessons in coffee and sees it as a way of getting in touch with the roots of Japan’s culture.

And yet, perhaps they should. Because for all the beauty that can be found in a traditional tea ceremony or discovered strolling in temple gardens, modern Japan, and the formation of what that means, has as much to do with coffee as it does with car factories and bullet trains.

The story of coffee in Japan begins somewhere between London and turn of the nineteenth century Santos, tracing its story in an internationalism that even in modern Japan seems unlikely.


Hattori-san’s story, and that of his café, or kissa as it is would be known in Japan, Daiya Ko-hi-, begins with a young man in Beijing. Far from London’s Coffee Houses and the plantations in Santos it may have been, but it was no less part of the same story.

Hattori-san’s father, “graduated almost eighty years ago, more than eighty years ago actually, and he simply graduated and entered the Key Coffee. It’s a very old company you know, and this was before World War Two. He simply entered and was sent to China.”

The day Hattori-san and I spoke was a hot and humid day in Shizuoka prefecture but the kissa was a cool retreat from the outside world as we sat down to talk about how his shop came to be and the life that led to it. Before we sat down I had known that Hattori-san was born in Beijing to Japanese parents. That alone had struck me as interesting enough in a country as notoriously insular as Japan. The intention had been to glean a sense of the path of the modern kissa, how it had changed and grown over the years. I hadn’t anticipated that it’s origins would stretch as far as they did; that a single shop might connect so many far flung pieces together.

Like the famous image of the eighties boom years, the tireless Japanese salaryman abroad, Hattori-san’s father had made his way to China,

“because  you know for Japanese, maybe it was a good opportunity to be a master of some kind of branch…and even if he was very young he can get some small shop and with some Chinese people and he just start, not a franchise, but a kind of manager and I was also, you know, born in Beijing, but after the second world war we had to return to Japan, and he just, you know, he has some experience of management of coffee shops so he started this kind of shop in Yokohama. 

And I think, first several years, it was good, you know, in marketing or selling. However, maybe five or six years, the business becomes, goes down, and finally it was bankrupt. So he quit the job and three years later he just started to get some friends advice, he just started a gyoushou business (as a street vendor), just bought some, those materials, coffees, foods, in Tokyo, at yamiichi (black markets)… and he just got, those materials and carried them on his back like a knapsack.” 

For a moment I had an image of the baseball in Japan. At the stadiums young girls carry mini beer kegs on their backs and bound up stairs to dispense draft beers to thirsty fans. It looks like physically exhausting work. My initial impression was a little off. No dispenser on his back but certainly a heavy load to bear. He would carry,

“not only coffee, some canned foods,  or some lemon, because around this area traffic was not so good, so many shops had a hard time to get those materials, so he just bought there and carried around here to sell those things. 

He got some customers around here, Atami and in Ito, before those areas were famous spots for taking a trip…because those days people didn’t have so much, spare time in which to relax, to watch television or movies or traveling but these areas they were famous for onsen so many people tried to come and stay maybe one or two nights here and have fun with onsen or other things. So those areas were busy, and of course this kind of shop was a very good job they did, he got many customers around here, Atami, Ito or Numazu also. Then he rented a small house or shop in, and began a business in Numazu, not here, a different place. Very small shop, selling also coffee, getting from those raw beans, and roasting around here and selling he got much more profit, more customers, more business… he kept that business for thirty years.”  


Coffee holds an unusual place in Japanese society. Most things in Japan have a prescribed method, way or dou. Think Judo, or Sado (Tea Making, the way of tea) and Shinto (the way of the gods). Coffee seems to be exempt from adherence to a recommended route. Granted you’ll find many a coffee shop master has found his own path, or picked up one from his own master, and stuck to it rigidly ever since. The reason the coffee shop has spread and become a normal part of Japanese life is that it permitted, and continues to permit, a deviation from the designated roles and rules of your life. It is adaptable. It is unfettered and free.

“About thirty years ago my mother died of cancer, so then we were thinking, I just quit the company and came here. At that time, because you know, I was in the company and I had a good credit history so I was able to borrow money to start Daiya coffee here. I started working with my father, I came here to keep this business… we worked together for almost twenty years.” 

Hattori-san came home and his family found their own path in the coffee shop. But that isn’t to say it was a path solely determined by them. Kissa are public spaces and in a country where omotenashi (translated into English it means hospitality though, frankly, that doesn’t do it justice) is a huge part of the culture it’s inevitable that while Daiya Kohi is very much a reflection of Hattori-san and his family, it is also a place defined by it’s regulars or jyoren.

checking the beans mid-roast

I had expected that Hattori-san would have learned how to brew his coffee from his father. I imagined plenty of instruction, a great deal of guidance. I had an image of a Japanese school teacher at the front of the classroom. However, it wasn’t like that.

“He didn’t like to say, do this, or do like that. I just watched and tried to do. Maybe I got some evaluations from my customers, by myself, they just said this is not too strong, or this is…” 

Honest customers indeed. They had reason to be. Hattori-san also sells wholesale to other shops.

“Because they used our coffee beans for their customers, so they need,  you know, some quality, so sometimes they complained to me, so that I have to change.” 

So his kissa and his coffee have adapted over the years. In the boom years they did well. When his sons went off to university he could afford to relax a little more. But if the spread of coffee shops across Japan was dependent on their ability to move with the times, to bend and flex to the needs of their owners and clientele then what happens to places like this? Do they adapt to new customers? Not often.

“Normally the people who stay here are jyoren-san and speak with each other, speak with me. Yes because we know what subjects they want to speak about, you know, so if maybe a stranger came here and stay here among other people who have a relation with each other they may feel uneasy, or… lonely.” 

It’s not that Daiya Kohi hasn’t adapted with the times. Nor could Hattori-san be accused of such a thing; the two 3D printed pencil cases he owns and designed attest to that. However, much like your upbringing and childhood affects who you will be one day become, opens doors and slams others, the people, the regulars a coffee shop initially serves and those who remain loyal over the years; it adapts for them and with them. And how long have they, the regulars, been coming?

The oldest one is more than thirty years. Sometimes those people, rather old, come and say, “This shop was the one located a few blocks away , wasn’t it?” and I tell them, “Yes, my father’s kissaten was about two blocks away, we moved here.” Some say, “When I was a high school student sometimes I stopped by” or, “When I was a child my father brought me here.” It was very small and packed with regulars. They very much enjoyed the atmosphere, talking, listening and arguing, they each felt like they were a member of one big family, they felt united.

In small spaces it’s hard to find a place for oneself when other people have carved their own over thirty years. Yet, a shop can only last as long as its customers. With no space in the old kissatens  dotted around Japan for a new generation to find a place, to find peace and quiet and privacy, they inevitably have gone elsewhere. Generally you find young people in a Tulley’s, Starbucks or the ubiquitous Mr. Donut. Yet, Hattori-san doesn’t see these places as a threat.

“Big coffee chains they just offer places to stay a longer time they don’t claim anything, anyone can keep enjoying their talking, or staying just sitting by yourself alone reading books.”    

These places offer something the smaller independent places often cannot. There is no master to set the tone in a chain coffee shop and no real regulars of which to speak. You can walk in and enjoy a moment of anonymous peace and quiet. That is no small joy in a country where privacy is hard to come by. But, as these chain stores continue to expand, does Japan lose something in that expansion?

“I think so, losing. There are not so many places to stay in a kind of small community, with your special friend… . I think this kind of style shop, a place for not only between the customers, but you can have some special contact with owners, that’s a very special feature.”


Note: Special thanks to Steve Smith over at for the wonderful camera work. And of course thanks to Hattori-san for sharing his story while making us a fantastic coffee as always.

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